The world’s biggest search engine Google has gained its popularity due to a unique combination of user-friendly structure and a helping hand in earning money. Even though the modern context advertising was not created by Google itself but it was the one that has brought its main aspects into life which were further on implemented by other search engines.
Google AdWords was a real break-through. Instead of annoying twinkling banners the user comes across tiny placed texts with a content close to his search engine query or to the content of the page if this is ads in the Google net.
Google AdWords cost starts from 1 cent per click and is deducted only when the user clicks the ads. Moreover Google AdWords uses ads ranking not just by the click cost dictated by the advertiser but also by CTR (Click-Through Rate). Thus, well optimized and relevant ad can appear above more expensive ads with lower CTR index.
Another important advantage of Google AdWords is an easy ad application as well as a prompt start-up of the campaigns. Google AdWords interface allows the user to compile the ad content following simple instructions of Google AdWords, to create a media banner from the given models, to go through statistics and pick the key words. Ad wording moderation takes just a few hours, so immediately campaigns can be launched.